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Staffordshire born designer Susie Cooper , joined A.E Gray and Co. Ltd in 1922. After a short period as a production line paintress, she became in 1924 the firm's resident designer, producing some striking Art Deco designs , and remaining until 1929. In October 1929, she set up her own business, her workforce of five paintresses increased to forty within the first two years. Demand for her stylish shapes and patterns was so great, hand painting was supplemented with lithography. In 1940 she was given the award of Royal Designer for the industry.